The Majority of Buyers of Themes and Plugins are Individuals

The Majority of Buyers of Themes and Plugins are Individuals

I submitted a feature request for a popular theme and in the discussion with the developer he told me that the majority of purchasers of themes and plugins are individual site owners or people building a site for their company, not professional site builders. The majority of purchasers of themes and plugins are individual site…

Growth By Acquisition: A Freemius Gamechanger Interview with Gordan Orlic

Growth By Acquisition: A Freemius Gamechanger Interview with Gordan Orlic

Growth by acquisition is a strategy used by businesses of all sizes. This involves acquiring other companies and adding them to your portfolio. When done correctly, it can provide new customers, new products, new markets, and the potential for synergy. WordPress is designed to be extensible and there are thousands of third party themes and…

Thrive Themes Changes Pricing Model Based on Knowing Their Customers

Thrive Themes Changes Pricing Model Based on Knowing Their Customers

Pricing is one of the hardest challenges for plugin and theme developers. On one end you have agencies who want an unlimited sites package at an attractive price. At the other end you have single site owners who may not have site income to offset subscription prices. Buyers want a lifetime package while sellers worry…