Editorial

Reactions to the Astra Suspension

Background The Astra theme is well respected and has more than a million active installs. The team is very talented and contributes to the WordPress project. On Friday August 7th the Astra theme was suspended from the WordPress theme directory for 5 weeks. A review found affiliate IDs were added to up-sale links. These were…

Editorial

Three FOMO Marketing Failures

We are all familiar with FOMO marketing – playing on the consumer’s Fear Of Missing Out to quickly move them to purchase. This might be your standard sale – “buy now or wait until next year to get a good price,” or it might be the even more effective “one time only special.”  When you…