We are all familiar with FOMO marketing – playing on the consumer’s Fear Of Missing Out to quickly move them to purchase. This might be your standard sale – “buy now or wait until next year to get a good price,” or it might be the even more effective “one time only special.” When you…
Last updated September 1, 2017. When I was learning to program, I was taught that 80% of the project can be implemented with 20% of the effort. To realize the additional 20% of the features would take 80% of the effort. This is one version of the 80-20 rule. The Pareto principle, as it is…
Last updated August 26, 2017 I recently discovered the WP Builds podcasts. Nathan Wrigley and David Waumsley, the hosts, have interviewed some great guests with a focus on topics relevant to site builders and WordPress professionals. The discussions are informal, entertaining, and you get a good feel for the people and an inside view of their world…
