Editorial

Three FOMO Marketing Failures

We are all familiar with FOMO marketing – playing on the consumer’s Fear Of Missing Out to quickly move them to purchase. This might be your standard sale – “buy now or wait until next year to get a good price,” or it might be the even more effective “one time only special.”  When you…

Review

Beaver Themer vs Toolset

When Posts Are Not Enough WordPress core supports custom fields and custom post types, but there is no admin UI for managing them and they are not output for display automatically.  Typically you would need to create PHP theme templates in order to display them on the frontend. Toolset is a suite of plugins that…

Editorial

My Top WP Toolset Suggestions

Last updated August 26, 2017 I recently discovered the WP Builds podcasts.  Nathan Wrigley and David Waumsley, the hosts, have interviewed some great guests with a focus on topics relevant to site builders and WordPress professionals. The discussions are informal, entertaining, and you get a good feel for the people and an inside view of their world…